Wednesday, March 07, 2007

Implicit Association Test Results

After taking my Implicit Association Test, I decided to do a little more research about “Project Implicit” itself. The website defines Project Implicit as blending “basic research and educational outreach in a virtual laboratory at which visitors can examine their own hidden biases.” It was established to better understand attitudes, stereotypes and biases. Since 1998, over 4.6 million demonstration tests have been completed, and findings have been observed.

The first observation is that the implicit biases are pervasive. This means that a majority of Americans feel the same biases. For example, 80%+ respondents are biased negatively against the elderly, compared to youth. Also, 75-80% of respondents who described themselves as White/Asian show an implicit preference to racial white, rather than black. Another interesting observation Project Implicit has noticed is that people generally tend to be unaware of their own biases. This can be found by comparing the initial surveys taken to the actual test results. Finally, Project Implicit has observed that people’s implicit attitudes are varied by their individual experiences. This is visible by the variance in bias level.

When you took the IAT test, were you surprised with the results? I took the same test twice, and received very different results. Did anyone else try the same test more than once and get different/same results? Do you think that discrimination training, as advocated by Professor David Warner in Nick’s posting “Discrimination Training” below would have an effect on your future IAT scores?

http://www.projectimplicit.net/generalinfo.php

1 Comments:

Blogger Nick Hursh said...

I was not very surprised with my results on the President IAT. It was comparing George W. Bush and Thomas Jefferson. I know a lot more about Bush than I do Jefferson. I also went into the test knowing what they were trying to test and tried really hard to do every test as fast as possible. However, I think the training could help over time in changing people's biases. The example in the reading of someone's IAT changing because of watching the Olympics right before taking the test just goes to show that our environments and prior learning can shape our biases.

12:26 PM  

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